Primary & Secondary Logos

The Rising STAR of Texas tagline is no longer authorized to use. Logos and graphics featuring the tagline should no longer be created. If you have printed materials with the tagline, you are free to use your inventory.

Primary Logo

As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university.

Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • It should always include the federal registration mark.

 

  • Vertical must be at least 1 inch wide excluding registration mark.
  • For use on merchandise or promotional items.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.
Texas State primary logo horizontal
Horizontal
Texas State primary logo vertical
Vertical

Secondary Logo

Texas State secondary logo horizontal
Horizontal
Texas State secondary logo vertical
Vertical

Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.

 

  • For use on merchandise or promotional items.
  • It should always include the federal registration mark.

 

  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Alternate Colors

Texas State white and gold logo
Texas State gold logo
Texas State black logo
Texas State maroon logo

Clear Space Allowance

The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos, or graphics should intrude into the clear space.

  • Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide
  • Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide
Primary logo with .25 inch of clear space
Primary clear space in inches
Primary logo with x-height clear space
Primary clear space x-height
Secondary logo with .25 inch clear space
Secondary clear space in inches
Secondary logo with x-height clear space
Secondary clear space x-height

Unapproved logo styles and usages

Any variation or alteration of the registered trademark is strictly prohibited by law.

logo on top of image of campus
Logo on busy background
logo with an added shadow
Logo with a drop shadow
stretched logo
Resized without maintaining proportions
blue Texas State logo
Logo in unapproved colors
logo with black text on maroon background
Logo on a background without enough contrast

Expired Logos

Expired logos are not approved for use. These include any logos with the words "San Marcos" or previous school names and initials like SWT.

The Rising STAR of Texas tagline is no longer authorized to use. Logos and graphics featuring the tagline should no longer be used.