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Texas State University

Primary & Secondary Logos

Primary Logo

As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university.

The logo has three components: the star icon, a black rule and the word mark. The tagline appears centered below the logo. The primary logo is three colors: metallic gold, maroon and black.

The logo and tagline should be downloaded as one piece, not typeset.

The Texas State University Primary Logo is registered with the Patent and Trademark Office of the United States and the state of Texas. It is the appropriate symbol for all forms of visual communications and should be used only for approved purposes. It cannot be altered in any way other than to adjust its size (while maintaining its proportions) and should always include the federal registration mark.

Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Does not have to display the tagline.

 

  • Vertical must be at least 1 inch wide excluding registration mark.
  • For use on merchandise or promotional items.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.
Texas State primary logo horizontal
Horizontal
Texas State primary logo vertical
Vertical

Secondary Logo

Texas State secondary logo horizontal
Horizontal
Texas State secondary logo vertical
Vertical

Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.

 

  • For use on merchandise or promotional items.
  • Does not have to display the tagline.

 

  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Alternate Colors

  • Multiple approved color options are available.
  • You must make sure background colors or photos provide enough contrast with logos.
  • A white (reversed) logo is also available for limited uses in video and web projects. Please contact us if you have any questions about appropriate use of this logo.
Texas State 2 color logo
Texas State gold logo
Texas State black logo
Texas State maroon logo

Clear Space Allowance

The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos or graphics should intrude into the clear space.

  • Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide
  • Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide
Primary logo clear space in inches
Primary clear space in inches
Primary logo clear space x-height
Primary clear space x-height
Secondary logo clear space in inches
Secondary clear space in inches
Secondary logo clear space x-height
Secondary clear space x-height

Unapproved logo styles and usages

Any variation or alteration of the registered trademark is strictly prohibited by law.

logo with tagline missing
Logo without tagline
logo with an added shadow
Logo with a drop shadow
skewed logo
Resized without maintaining proportions
blue Texas State logo
Logo in unapproved colors
logo with black text on maroon background
Logo on a dark background
logo on under water background
Logo on busy background

Expired Logos

Here are some examples of previous brand marks that are no longer approved for use.

Logos using the words "San Marcos" or other previous school names are no longer approved.

These logos should never be used.

San Marcos horizontal expired logo
San Marcos vertical expired logo
Round Rock higher education expired logo
San Marcos spire in circle expired logo
San Marcos vertical expired logo
SWT expired logo
Texas State seal expired logo

Star Graphic

Do not use the star graphic to create logos. To preserve the integrity of the Texas State brand, the star graphic should only appear in the primary Texas State University logo and official academic and administrative logos.

The Texas State star graphic may be used as a design element in publications.

star graphics

Tagline

Our tagline is "The rising STAR of Texas."

A tagline is a brand’s promise to its stakeholders. Given the importance of the star in Texas history and culture, our tagline presents an institution that is moving toward greatness.

The tagline is registered with the Patent and Trademark Office of the United States and the state of Texas. Any time the primary logo is used, the tagline should also be included and should appear centered below the logo. The word "STAR" is all capitals.

The tagline should not be typeset. If you need the tagline (without the primary logo) please contact us.