TXST Athletic Logo
The TXST Athletic Logo is a new way to represent the university boldly and proudly.
TXST Primary Athletic Logo
- The TXST Primary Athletic Logo may not be substituted for the Texas State University Primary Logo.
- The logo is a registered service mark.
TXST Banner Logos
- The TXST Banner logos may not be substituted for the Texas State University Primary Logo.
- TXST Banner logos should be used for audiences who are not familiar with Texas State.
- The logo is a registered service mark.
Usage Recommendations
Which Texas State University logo should I use?
| I'm talking to... | I'm making... | Use the... |
|---|---|---|
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I'm talking to...
An internal audience (students, faculty or staff)
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I'm making...
A print or digital marketing piece (brochure, poster, postcard, PDF, presentations, etc.)
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Use the...
TXST Primary Athletic Logo
|
|
I'm talking to...
An external audience (prospective students, peer institutions, conference attendees, the community, etc.)
|
I'm making...
A print or digital marketing piece (pull-up banner, brochure, poster, postcard, PDF, presentations, etc.)
|
Use the...
TXST Primary Athletic Logo AND Texas State University must be spelled out within the text.OR TXST Primary Athletic Logo AND the Texas State University Primary Logo OR an Academic and Administrative Logo OR TXST Texas State Banner Logo |
|
I'm talking to...
Both an internal and external audience
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I'm making...
A promotional item (pen, coffee mug, T-shirt, etc.)
|
Use the...
Any TXST Athletic logo
|
|
I'm talking to...
Both an internal and external audience
|
I'm making...
A graphic for the web or social media
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Use the...
Any TXST Athletic logo, but do not use the TXST Athletic logo as an avatar on your social channels
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Alternate Colors
- Multiple approved color options are available.
- You must make sure background colors or photos provide enough contrast with logos.
Athletic and Banner Logo Guidelines
Minimum size
- The logos must be at least 1.5 inches wide.
Clear space
- Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide.
- Use 1/3 the height of the logo when your logo is larger than 2.5 inches.
System statement artwork
- The system statement artwork is not required on pieces using only a TXST Athletic logo.
Clear space inches
Clear space x-height
Unapproved Logo Styles and Usages
Any variation or alteration of the registered trademark is strictly prohibited by law.
Don't add drop shadows.
Don't create your own banners.
Don't use unapproved colors.
Don't add patterns to the logo.
Don't make the white fill transparent.
Don't modify or remove elements of the logo.
Don't resize without maintaining proportions.